Gil Formats is launching a fashion-themed factual entertainment format at MipTV in Cannes next month.

Breaking the Dress Code sees three fashion stylists compete to find the perfect outfit for a well-known personality.

Once the identity of the famous guest is revealed to the stylists, they embark on a three-hour race to find the outfit that gives the most accurate statement about the celebrity’s inner self.

The celeb will then try on the three sets of clothes before choosing the one they like the most, thus crowning the winning stylist.