Gil Formats announces its first MIPCOM 2019 slate: ‘Laughing All The Way To The Bank’.

LAUGHING ALL THE WAY TO THE BANK is an upbeat comedy competition format that takes place during a car ride.

People who think they’re funny get the chance to win a cash prize while on their way to their bank, if they are able to overcome the challenge of making the TV channel’s accountant laugh out loud. The accountant will do her best to keep a straight face, not laugh and most importantly, not spend the channel’s money.

Some will leave the car empty handed, while others will laugh all the way to the bank.