Facebook is launching an interactive competition series based on an Israeli format with The Dodo, the label from Discovery-owned digital media firm Group Nine.

The World’s Most Amazing Dog is based on the format Oh My Dog, which was created by Tel Aviv-based Gil Formats. It celebrates the beloved animals and their owners from around the world and builds on the social media firm’s strong relationship with The Dodo. The Facebook series is being produced in association with reality and non-fiction specialist 3 Ball Entertainment.

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Gil Formats invests in the creation and development of scripted and non scripted television shows and formats.

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